MINDSET MATTERS : JO LAM FROM ORLI.COM.AU
My guest today is Jo Lam, the founder of Orli – organic living. A truly kind and conscious soul who encourages consumers to think about their purchases and evaluate the ‘stuff’ they really need. Her vision for Orli is to become an ethical beauty hub where the beauty of each individual is celebrated and at the same time giving back to the planet through the choices we make.
Conscious living and mindful consumption are at the core of her beautiful business and we chat more in depth about the ins and outs of building an ethical business in a very consumption centric world.
I interviewed Jo about business building and just how much effort, time and patience it takes to start a product based business in an overcrowded cosmetics market. Like with many businesses, a gap in the market for beautiful organic skin care drove Jo on a search for brands that didn’t have the so-called ‘nasties’.
Her research and relentless testing ultimately encouraged her to funnel all that knowledge into a central source, which is now orli.com.au. Her online home is beautiful and Jo takes us on a journey of her brand today in this episode of Mindset Matters.
ORLI’S VALUES AND PHILOSOPHY
Jo’s philosophy is both beautiful and meaningful. She says: “I have big plans for Orli that will stretch beyond skincare. I believe we have a duty to empower women of any age to love their own beauty…the beauty they are born with. Orli’s perception of beauty is not about anti-ageing or perfect skin. We want to spread the philosophy that true beauty is healthy, intelligent and kind.
I am passionate about leading a meaningful and mindful life and share my inspirations in my blog space.”
The Orli stocked products are cruelty free, vegan and planet friendly and Jo also generously donates 10% of each sale to kind causes because every little act of goodness matters.
Just some of the highlights for you:
+ Did you know most commercial skin care and makeup is toxic?
+ Having a clear vision for your brand will help you conceptualise your message
+ Don’t overwhelm people with too many products to choose from
+ How to become an ethical business and just how your choice as a consumer can make a huge difference
+ In business you need to play to your strengths and hire your weaknesses
+ How persistence pays off and where there are ‘Nos’ there are also a lot of ‘yeses’
+ Your self care is important if you want to succeed in business
+ Don’t underestimate the power of the word of mouth when you start your business
Don’t give up if you get a few rejections. The world is big – there are a lot of people out there who need you.
As I was editing this interview, Jo’s words were resonating with me even deeper. She brought up the concept of light and dark and just how real ‘living in fear’ can become.
I sometimes find myself consciously procrastinating; not because I am lazy but more so out of fear. Often times it’s the fear of the unknown and whether people even care. I’ve had a few conversations lately with other solo business owners who believe that the whole ‘solo’ thing undermines their accountability to themselves.
There are no deadlines, no expectations, and no tasks from a boss who needs things for a meeting or presentation. When it’s up to you to decide what the priority is on any given day knowing that there is a mountain of tasks to be done, the focus can become very fuzzy.
That’s why I loved Jo’s advice towards the end of our interview that outlines some hacks around staying focused and getting unstuck.
CONNECT WITH JO AT ORLI
If you enjoyed this episode of Mindset Matters with Jo Lam from Orli, please let us know by leaving us a comment.
Lots of love,
SIDE HUSTLE TO FREEDOM
and find out how I turned my side hustle
into my main business.